Answer Engine Optimisation (AEO) & Generative Engine Optimisation (GEO)
SEO helps people find you. AEO/GEO helps AI engines trust, understand, and recommend your business as the answer.
Optimised for modern AI-driven discovery across platforms like ChatGPT-style assistants, Google AI experiences, and Bing Copilot.
“Is this just SEO with a fancy name?”
No, search itself has changed — and AEO/GEO exists because AI doesn’t read websites the way humans and search engines do.
The shift in search is already here
People are increasingly getting answers directly from AI-driven experiences. That means fewer clicks, fewer “10 blue links”, and more competition to become the single trusted source AI surfaces.
One answer wins
AI results often summarise and recommend a small number of sources — sometimes only one.
Visibility is changing
Ranking is still important, but AI systems also rely on structure, clarity, entities, and trust signals.
Trust is the new currency
To be included, your brand needs to be easy to understand, consistent, and credible across your site.
What are AEO and GEO?
Simple definitions — no jargon — so you know exactly what you’re paying for.
AEO (Answer Engine Optimisation)
We optimise your content to directly answer real questions your customers ask — in a format that AI systems can extract, understand, and reuse confidently.
- Answer-led page structure
- FAQ / Q&A formatting
- Clear definitions and “best next steps”
GEO (Generative Engine Optimisation)
We organise and strengthen your site so generative AI understands who you are, what you offer, and why you’re trustworthy — increasing your chances of being mentioned or cited in AI-generated responses.
- Entity clarity & topical coverage
- Structured data (schema)
- Internal linking & trust signals
What AEO/GEO does for your business
Not “AI hype.” Real outcomes that improve visibility, trust, and conversions.
Increase AI visibility
Improve eligibility to appear in AI-driven results and answer experiences.
Win higher-intent traffic
Answer-focused pages bring visitors who are closer to buying or booking.
Build authority faster
Clear topical ownership helps both AI systems and search engines understand your expertise.
Improve on-page clarity
Better structure improves UX, reduces confusion, and supports conversions — especially when combined with strong conversion optimisation.
Strengthen trust signals
We reinforce credibility signals that matter in modern search ecosystems.
Future-proof discovery
AEO/GEO is built for where search is going — not where it’s been.
Our AEO/GEO process
A clear, repeatable workflow — so you always know what’s happening and why.
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1) Visibility & content audit
We benchmark your current AI/search visibility and identify quick wins and structural gaps. Where available, we also review analytics data to understand how visitors currently discover and interact with your site.
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2) Topic & entity mapping
We define the topics you should own and the entity signals needed to build trust and relevance.
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3) On-page answer optimisation
We restructure key pages for clarity: question intent, crisp answers, supporting sections, and next steps.
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4) Structured data (schema)
We add or refine schema so your pages are easier for machines to interpret and feature.
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5) Monthly iteration
We test, improve, and expand based on what your audience asks — and how the ecosystem evolves.
AEO/GEO packages
Premium, specialist optimisation — with clear monthly deliverables.
Starter
£500/month
Foundation for AI visibility
- Initial AEO/GEO baseline audit
- Key page AI-readability improvements
- FAQ / Q&A structure on priority page(s)
- Essential schema setup (as relevant)
- Monthly progress summary
Growth
£1,200/month
Designed to earn trust and recommendations
- Everything in Starter
- Topic & entity mapping (ownership plan)
- Answer-first content restructuring (multiple pages)
- Enhanced schema & internal linking strategy
- Monthly optimisation & iteration plan
Optional eCommerce add-on (+£300/month)
- Product & Review schema optimisation
- Category-level answer optimisation
- “Best X for Y” & comparison targeting
- Merchant trust signals (policies, E-E-A-T)
- Brand / product entity reinforcement
Authority
£2,000/month
Become the source AI engines reference
- Everything in Growth
- Topical authority framework (deep coverage)
- AI citation & trust-signal optimisation
- Competitive “answer ownership” strategy
- Priority support & faster iteration cycles
Optional eCommerce add-on (+£300/month)
- Product & Review schema optimisation
- Category-level answer optimisation
- “Best X for Y” & comparison targeting
- Merchant trust signals (policies, E-E-A-T)
- Brand / product entity reinforcement
Note: AEO/GEO improves eligibility and visibility across AI-driven search experiences. We don’t guarantee placement in any single AI result, but we build the strongest technical and content foundation to earn it.
Who AEO/GEO is for
If any of these sound like you, this page was built for you.
Perfect if…
- You want to stay visible as AI changes how people discover businesses
- Your niche is competitive and you need an edge beyond traditional SEO
- You want your content to be understood and referenced, not ignored
- You’re ready for a premium, specialist approach
Not ideal if…
- You’re only looking for “cheap SEO”
- You want guaranteed #1 positions in AI results
- You can’t allocate time for content review/approval when needed
FAQs
Clear answers to the questions we get most often.
Is AEO/GEO just SEO with a fancy name?
It builds on SEO, but it’s not the same. AEO/GEO focuses on structuring your pages so AI systems can understand and reuse your content as answers — while also strengthening trust and entity signals that matter in AI-driven search.
Do I still need SEO if I do AEO/GEO?
In most cases, yes — they work best together. SEO helps you rank and get discovered, while AEO/GEO helps you get selected, summarised, and referenced within AI-driven experiences. Many businesses combine AEO/GEO with our SEO services to build both strong search visibility and AI discovery.
Will this make my business show up in ChatGPT / AI results?
We can’t guarantee placement in any single AI result (no one can), but we optimise your site for clarity, structure, entities, and trust — which improves your chances of being included or cited where relevant.
How long does AEO/GEO take to work?
You can see improvements to on-page clarity quickly, but visibility shifts are gradual. Most businesses see meaningful progress across weeks to a few months, depending on competition, current site quality, and content depth.
What do you need from us to get started?
Just your website URL to begin the audit. If you have analytics or Search Console, we can review read-only access later (optional) to go deeper.
Is the eCommerce add-on required for online stores?
Not always. If your store relies heavily on product discovery and category traffic, the eCommerce add-on usually makes sense because it strengthens product, review, and category-level signals that help AI and search engines understand your catalogue.
Ready to future-proof your visibility?
Get a free AEO/GEO audit and we’ll show you where you stand today — plus the most impactful next steps to improve AI-driven discovery.
If you’re already investing in SEO or a high-performance website, AEO/GEO is the next step in staying visible as search evolves.