Analytics & Growth
Know what’s working. Fix what isn’t. Scale what converts.
We set up clean tracking, build simple dashboards, and turn insights into a monthly growth plan — so you always know where revenue is coming from and what to do next.
- Tracking you can trust (GA4 + Tag Manager)
- Dashboards built for decisions (not vanity metrics)
- Clear monthly priorities to drive growth
Basic monthly reporting is included in our SEO and AI Visibility packages. Analytics & Growth is for deeper insights, clean tracking, and a clear optimisation plan.
What we track (so you can make confident decisions)
We focus on metrics that connect to revenue and growth — not numbers that look good but change nothing. Analytics also provide the structured signals AI systems rely on when interpreting website performance and user behaviour.
Conversions
Purchases, form submissions, calls, bookings, and key actions that drive revenue.
Channel performance
Which channels bring high-quality traffic — and which ones waste spend.
Funnels & drop-off
Where users abandon: landing page → form, product → cart → checkout, and more.
Campaign attribution
Clean UTM tracking so you can measure campaigns properly across channels.
Landing page performance
What website pages convert and what pages leak revenue — so priorities are obvious.
SEO & AI visibility outcomes
Connect visibility improvements to actions and conversions over time.
Dashboards and reporting that actually help
You’ll get a clean dashboard that answers real business questions — plus a monthly summary that turns data into next steps.
Simple performance dashboard
- Traffic and conversion trends
- Top pages and top entry points
- Leads / purchases and conversion rate
- Month-on-month comparison
Channel & funnel view
- Organic vs paid vs social vs referral
- Campaign performance with UTMs
- Funnel drop-off highlights
- Clear “what to fix next” insights
Our monthly growth loop
Every month we review performance, find the highest-impact opportunities, and prioritise improvements. You always know what we’re doing and why it matters.
Review
What changed, what improved, and what dropped — using clean, reliable data.
Diagnose
Identify bottlenecks: channels, landing pages, funnel steps, or user friction.
Prioritise
Rank improvements by impact vs effort — so you get wins without chaos.
Implement
Tracking improvements and optimisation support (depending on your package).
Report
A clear monthly summary: results, work completed, and next steps.
Packages and pricing
Choose a starting point. We can scale this as your business scales. Where a price range is shown, it depends on your website type (lead-gen vs eCommerce), tracking complexity, and monthly workload.
Tracking Setup
£300–£500
Depends on your website type, number of conversion actions, and tracking complexity.
- GA4 review or fresh setup
- Google Tag Manager setup
- Conversion events (forms, calls, purchases where applicable)
- Funnel tracking (lead or checkout journey)
- Bot and internal traffic filtering
- UTM guidance (consistent campaign tracking)
- Testing + validation to confirm everything fires correctly
Monthly Insights
£250
Best for founders who want clarity and priorities without heavy implementation.
- Tracking health monitoring (GA4 + GTM)
- Simple Looker Studio dashboard (built for decisions)
- Monthly performance review (traffic, conversions, channels)
- Funnel and drop-off highlights
- Campaign attribution checks (UTMs)
- Clear monthly summary (what changed and why it matters)
- Prioritised action plan for the next month
Growth Partner
£500–£800
Depends on the number of pages, funnels, tests, and monthly optimisation workload.
- Everything in Monthly Insights
- Ongoing tracking improvements and refinements
- Conversion rate optimisation support (CRO)
- Landing page and CTA improvements (where relevant)
- Funnel optimisation recommendations + implementation support
- Campaign tracking support (paid, social, email)
- Monthly growth priorities focused on ROI
FAQs
Is monthly reporting already included in SEO or AI Visibility?
Yes — basic monthly reporting is included in our SEO and AI Visibility packages. Analytics & Growth is for deeper tracking, dashboards, funnel analysis, and a clear optimisation plan.
Do you need access to our analytics accounts?
For setup and ongoing insights, yes — typically GA4, Tag Manager, and Search Console. If you prefer, we can start with a review first and request access only if needed.
Does this work for eCommerce and lead generation?
Yes. We track purchases, add-to-cart, checkout steps for eCommerce, and forms, calls, and key actions for lead-gen sites.
Can you fix tracking set up by another agency?
Absolutely. Cleaning up inaccurate tracking is one of the fastest ways to improve decision-making and performance.
Want a clear growth plan for your next 30 days?
We’ll review your tracking, highlight quick wins, and map the highest-impact next steps.